- In setting up your business web site, you need to decide what type of web site are you interested in creating in terms of what solutions you are offering to your target audience and developing the required content.
- Have you considered a prepackaged site? or a completely customised site to suite all your business image requirements.
- Have you decided on a budget for setting a web site?
- Have you identified what will be your expectations to make the project viable relative to your objectives and expected financial return?
- Do you have a registered business name?
- Have you looked into getting a domain name for your branding and business’s web and email communications?, i.e. www.your_business_name.com.au
- Are you organised, preplanned and ready to set up a web site?
- Are you clear about the content required for various pages with a proposed web site. These pages might include information about your products and services, features and benefits, your opening hours, your location, contact details, privacy policies and you terms and conditions. Maybe even specific forms to collect information that your customers request.
- Have you been looking at web sites of businesses similar to yours? if yes, have you taken notes on what you like and dislike about these sites?
- Have you researched why you would like to setup a web site?, i.e. do you have an unique idea that can be applied in the web media to compliment your existing business strategies.
- Do you have your business details (inc. your logo) readily available in electronic form? if yes, has it been edited for the web as well as proof read by a 3rd party. if no, do you need to seek the services of a professional copy writer?
- Do you have an existing business image that you would like to develop onto the web? if no, do you need to acquire the services of a graphic designer to create your business logo and branding?
- Do you have a deadline or schedule for getting a web presence?
- Do you already have an ISP (internet service provider)?
- Do you already have a hosting service organised?
- Will you require: – electronic commerce? – data base?
- Have you created a site map or flow chart of your proposed web site? This site map would also include external links to other web sites.
